Enhancing Safety & Attendee Experience

Customer Spotlight:
CLOQ Concierge Security Service in Partnership with the National Western Stock Show

Overview & Challenges

Every January, nearly 800,000 visitors attend the National Western Stock Show in North Denver, CO. As with all large events, the influx of visitors increases the opportunity for specific crimes over the 16-day event. Historically the risk of vehicle break-ins and theft is doubled during this period, particularly in the designated event hotels. In 2025, the event organizers hired CLOQ to enhance security and improve the overall attendee experience. CLOQ implemented a comprehensive plan including a Vocalis Events campaign to inform attendees on relevant security tips and share security enhancements for the event.

Solution

Vocalis designed and executed a strategic engagement campaign using targeted messaging in key locations.
The approach included:

Hyper-Targeted Audiences: Delivered messages through social media in designated areas including hotels, event spaces and surrounding locations frequented by attendees.
Preventative Safety Tips: Provided gentle reminders to attendees about staying vigilant in an urban environment, reinforcing awareness without associating a negative perception with the event.
Direct Communication: Shared details on the CLOQ Safety Operations Center and provided attendees with easy ways to report safety concerns, reinforcing the security service’s presence without instilling unnecessary fear.

Results

✔ Zero Incidents Reported at Event Hotels – Unprecedented safety success attributed to the proactive communication efforts.

✔ Increased Attendee Awareness & Engagement – High levels of interaction with digital safety messages indicating understanding and impact.

✔ Operational Efficiency – Reduced calls and emergency interventions required from event security, CLOQ and local law enforcement.